The Jena-based marketing tech start-up has completed a seven-figure growth financing round. In addition to a number of angel investors, bm|t, MBG Thuringia and Sparkasse Jena-Saale-Holzland invested in the company.
rooom AG offers the first complete solution for 3D, Augmented Reality (AR) and Virtual Reality (VR), with which companies and private individuals can easily and cost-effectively create, edit and present individual 3D models online. With this solution, e‑commerce shops, for example, can present their products in 3D and Augmented Reality without losing loading time, the real estate industry can visualize real estate conveniently and museums can archive temporary exhibitions and make them permanently accessible. For such solutions, expensive agency services are no longer necessary and the implementation is completed within a short time with intuitive software.
Since its market launch in 2018, rooom AG has already won 12 awards for its software solution, including the German Innovation Award and the international Innovation and Excellence Award. The company’s customers include many well-known companies and institutions such as the Weimar Classic Foundation, Thomann and SCHOTT. A few days ago, the 3D specialists also became «startup winners» of the TechBoost program launched by Deutsche Telekom and will fly to San Francisco in the fall to present to partners of Deutsche Telekom.
The very dynamic development of the company to date, as well as the excellent prospects and customer feedback, have now convinced a consortium of investors led by bm‑t beteiligungsmanagement thüringen gmbh (bm|t) to invest a seven-digit sum to further develop the software and supplementary products and to expand sales.
«We believe that the team around founder and CEO Hans Elstner has all the prerequisites to develop rooom into the leading solution for the creation and presentation of 3D content in the business sector over the next few years» said Stephan Beier, Senior Investment Manager at bm|t.
About rooom AG
rooom AG was founded in 2016 and commercially launched in 2018. The marketing tech start-up employs 22 people and offers various solutions for 3D applications in the business sector. These include 360 degree tours, 3D product viewer, 3D configurator and a platform for integrating augmented reality content into print products. In addition, the company has its own scanning solution that enables customers to quickly and easily turn products into 3D models themselves.
bm|t is the first address for investments in Thuringia, Germany. bm|t invests in start-up teams and companies in the Free State with a clear aim of generating positive investment returns. This is how innovation and economic growth in Thuringia are financed. bm|t currently manages eight funds with a total volume of over 400 million euros and invests in innovative companies in nearly all sectors and in all phases of company development — from the start-up and growth phases to buyouts and other succession situations.
As a strong and reliable partner, Mittelständische Beteiligungsgesellschaft Thüringen mbH (MBG) offers small and medium-sized companies mezzanine or equity investments in the early- and growth-stage as well as in succession cases. Companies thus have a good basis for solid development and sustainable growth.
About Sparkasse Jena-Saale-Holzland:
The Sparkasse has been rooted in the region since 1828 and knows the wishes and objectives of the people and companies. As the largest regional financial partner, it is therefore also important to the Sparkasse to ensure a better quality of life in the region: through the progressive digitalisation of its services, the expansion of its advisory services, public support programmes and financing. Supporting the economy, education, sport and culture through material and financial contributions is just as important as reliable partnerships with its private and corporate customers. For this reason, Sparkasse Jena-Saale-Holzland will continue to support further business start-ups in the future, thus preparing the ground for new jobs. Recently, the Sparkasse, with the Business Angels Club Jena e.V., has established a platform for meeting between start-ups and private investors. The strong regional know-how is thus bundled through good networking and is intended to support the dynamic start-up scene.
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