Master PIM GmbH, the technology leader for cloud-based Product Information Management (PIM), has raised over 1 Mio. EUR from bm|t, Brandenburg Ventures, Paysmark, and several private investors. Master PIM will use the capital to further develop and commercialize its cutting-edge PIM system, which greatly simplifies the task of organizing and transporting complex product datasets for manufacturers, marketplaces, and retailers.
Master PIM empowers its customers to manage all their product-related data centrally and seamlessly push the data through all sales channels. The unique combination of highly-flexible software, intuitive usability and a scalable cloud-based infrastructure allows Master PIM to offer the software solution at an attractive price, which current PIM providers cannot match.
Until now, due to the complexity of product information datasets, PIM systems have been one of the last areas to adopt the newest software standards. Master PIM is well positioned to capitalize on this much needed transition, and with customers like Flex, Kathrein, FHB, Lindig Fördertechnik, Lift Air, and many others, the company is well on its way to achieving its goal of becoming the market leader in modern, cloud-based PIM solutions.
bm|t, again led this round and remains the second largest shareholder after the founder, Dr. Sven Lachhein. “For us it is a great pleasure to see how Master PIM has continually developed and now clearly offers the best performance-to-price ratio in this attractive market. With this investment the company is well-positioned to drive strong sales growth,” said Stephan Beier from bm|t.
About Master PIM GmbH
MasterPIM develops browser-based tools for efficient product-information-management (PIM) systems. The modular design allows for easy data conversion without project management and laborious integration. Thus, permitting a fully-scalable solution for large marketplaces and manufacturers alike. MasterPIM works with standardized products in order to create a seamless onboarding process.
More information about MasterPIM can be found at: http://www.masterpim.de/
Erfurt-based, bm-t beteiligungsmanagement Thüringen (bm|t) – a subsidiary of the Thuringia Development Bank, is the first address for investments in Thuringia, Germany. bm-t currently manages eight investment funds with a total volume of 320M EUR. bm-t invests in innovative companies with strong growth potential across all sectors and all phases of the corporate lifecycle.
More information about bm-t can be found at: www.bm-t.com
About Brandenburg Ventures GmbH
Brandenburg Ventures GmbH is an early-stage venture capital investor. The company was founded by the co-inventor of the MP3-Format, Professor Karl-Heinz Brandenburg, and holds many investments in start-ups with a focus on innovative information technology.
More information about Brandenburg Ventures GmbH can be found at: www.brandenburg-ventures.com