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ALEA receives additional investment shareholding capital for development of sector-specific software

  • 2007

The soft­ware pro­ducer ALEA has received a fur­ther 2m euros from bm|t beteili­gungs­man­age­ment thürin­gen gmbh. The increased financ­ing will accel­er­ate the devel­op­ment of the Amc2 soft­ware as the new and prin­ci­pal solu­tion for the mail-order sector.

A year ago, High-Tech Grün­der­fonds took a share­hold­ing in ALEA as the first Thuringia Com­pany and, in a suc­ces­sive phase, an invest­ment from bm|t beteili­gungs­man­age­ment thürin­gen gmbh. ALEA achieved all of the mile­stones required by the investors.

As a result of this suc­ces­sive phase, the invest­ment of bm|t beteili­gungs­man­age­ment thürin­gen gmbh has increased to 4m euros. Part of this comes from PET funds (Pri­vate Equity Thürin­gen GmbH & Co. KG) as well as VCT (Ven­ture Cap­i­tal Thürin­gen GmbH & Co. KG). The funds pro­vide long-term growth cap­i­tal for medium-sized busi­nesses in the Free State of Thuringia and are a source of addi­tional invest­ment after the start-up phase.

ALEA pre­sented the new func­tions of the Amc2 sec­tor-spe­cific soft­ware for the first time at a gath­er­ing of mail-order cus­tomers at the end of Jan­u­ary and, at the same time, also received the go ahead for the third of a total of four project phases.

ALEA is devel­op­ing the new sec­tor-spe­cific soft­ware “Amc2” in coöper­a­tion with com­pa­nies in the mail-order busi­ness. It will meet the new demands of the multi-chan­nel mail-order sec­tor and replace the exist­ing, and in some cases, severely out­dated soft­ware pack­ages and tai­lor-made solu­tions, which orig­i­nate from a time when today’s busi­ness mod­els such as multi-chan­nel sell­ing did not even exist. Cus­tomers have been con­sulted from the start of the devel­op­ment process, ensur­ing that their lat­est mar­ket require­ments will be met.

About ALEA

ALEA con­sid­ers itself a provider of prob­lem-solv­ing part­ners and experts for the multi-chan­nel mail-order busi­ness. In addi­tion to con­sul­tancy and sup­port ser­vices for cus­tomers in this sec­tor, ALEA devel­ops and mar­kets new soft­ware for medium and large dis­trib­u­tors in the logis­tics and ERP sec­tor. The Amc² soft­ware pro­vides cen­tralised con­trol of the key processes in over­lap­ping, multi-chan­nel mail-order busi­nesses, start­ing with prod­uct spec­trum devel­op­ment and mar­ket­ing through pur­chase order pro­cess­ing, CRM, pack­age dis­patch, man­age­ment of return ship­ments and accounts receiv­able admin­is­tra­tion. With their knowl­edge in this field, the company’s founders have repeat­edly influ­enced and shaped sem­i­nal soft­ware con­cepts for the mail-order sec­tor. ALEA started its oper­a­tions at the begin­ning of 2005 and now employs a staff of 30.

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Press contact

Heiner Schaumann

Leu­tra­graben 1
D‑07740 Jena
+49 (0) 3641 57335–10
+49 (0)3641 57335–11

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