The software producer ALEA has received a further 2m euros from bm|t beteiligungsmanagement thüringen gmbh. The increased financing will accelerate the development of the Amc2 software as the new and principal solution for the mail-order sector.
A year ago, High-Tech Gründerfonds took a shareholding in ALEA as the first Thuringia Company and, in a successive phase, an investment from bm|t beteiligungsmanagement thüringen gmbh. ALEA achieved all of the milestones required by the investors.
As a result of this successive phase, the investment of bm|t beteiligungsmanagement thüringen gmbh has increased to 4m euros. Part of this comes from PET funds (Private Equity Thüringen GmbH & Co. KG) as well as VCT (Venture Capital Thüringen GmbH & Co. KG). The funds provide long-term growth capital for medium-sized businesses in the Free State of Thuringia and are a source of additional investment after the start-up phase.
ALEA presented the new functions of the Amc2 sector-specific software for the first time at a gathering of mail-order customers at the end of January and, at the same time, also received the go ahead for the third of a total of four project phases.
ALEA is developing the new sector-specific software “Amc2” in coöperation with companies in the mail-order business. It will meet the new demands of the multi-channel mail-order sector and replace the existing, and in some cases, severely outdated software packages and tailor-made solutions, which originate from a time when today’s business models such as multi-channel selling did not even exist. Customers have been consulted from the start of the development process, ensuring that their latest market requirements will be met.
ALEA considers itself a provider of problem-solving partners and experts for the multi-channel mail-order business. In addition to consultancy and support services for customers in this sector, ALEA develops and markets new software for medium and large distributors in the logistics and ERP sector. The Amc² software provides centralised control of the key processes in overlapping, multi-channel mail-order businesses, starting with product spectrum development and marketing through purchase order processing, CRM, package dispatch, management of return shipments and accounts receivable administration. With their knowledge in this field, the company’s founders have repeatedly influenced and shaped seminal software concepts for the mail-order sector. ALEA started its operations at the beginning of 2005 and now employs a staff of 30.
More information under www.alea.de